There was a time when businesses didn’t have the fortune to use the almighty internet much efficiently. Back in the ’90s, a phenomenon was raised that would change the way of businesses forever for reaching customers online.
That phenomenon was named “Blogging”.
Now, even 3 decades later, blogging is still considered one of the most efficient processes to Generate Sales Leads!
Why Blogging is Important?
Blogging is not only meant for letting followers know only about your companies news and events. It is a lot more than that.
Efficient blogging will help you to establish yourself as an authority, help people get an insight into your work culture, and assist you to boost your SEO.
By providing details about your products and services, you can attract customers who read your blogs towards your business. But to analyze the right audience, you need to gather their information to know more about their liking and interests.
This process is known as “lead generation”.
Here are some efficient lead generation techniques opted by the Best Lead Generation Companies in UK through blogging –
The Call-To-Action is the way to compel your readers to take an action. It includes providing links in your blog posts, leading to landing pages and advertisements. They are often underused in Blogs, but if used efficiently, CTAs are highly functional.
The Hello Bar
One of the most popular ways to generate blog leads is through the hello bars. It spans your page and creates a CTA that allows you to drive traffic into your website without being invasive. If the users don’t click on it instantly, it follows them throughout as they scroll.
Why would anyone invest their time reading your blogs? Tease them with more exclusive content that can help them more than free access to your blogs. Your aim should be to make your customers get a better understanding of the things that you are trying to promote through Blogs.
Perks For Your Readers
To add some perks for your readers puts some cherry on the top of your blog. If you are running an e-commerce website, the best way to engage your customers is to give a discounted range of your products or services.
A Welcome Redirect
Creating a valuable piece of information that will be highly beneficial for your readers is a plus point. But what’s the point if your readers can’t find them? This is why welcome redirect is useful by which you can redirect the readers to that particular link using WordPress plugins.
Your viewers can’t read all the big blogs that you post thousands of them on your website. For that purpose, you can add a summary of the blogs that includes all the key points beneficial for the readers. You can let them download that in exchange for their email id, names or other valuable details.
Reach Out To Influencers
This part requires a little bit of effort. First, you need to find the influencers on social media platforms that are relevant to your products and services. Then, you need to engage them by retweeting or sharing their posts, commenting on their blogs, etc. The idea is to make yourself or your logo recognisable for them.
Answer Comments With CTAs
The comment section in Blogs is one of the most advantageous areas to generate leads. Because these people care about your business and want to engage with your brand. Next time people asks for some suggestions or ask you some questions, answer them with CTAs, along with a well-thought comment.
About Opinion UK Data
One of the biggest names in generation survey data through inhouse lifestyle survey, Opinion UK Data provides the ultimate lead generation services if you are looking for the best return for your investments.
Generating leads is one of the top priorities for small as well as big businesses. If used right, it can be the perfect lead generating machine for your business. All you need to make sure that the landing page is designed perfectly to engage the users right away.